Electric Clay

Type: Logo design

Client: Laboratory for Interdisciplinary Science Company

Deliverables: Logo Electric clay

Brief: Create a logo for a toy clay product for kids activity that produced by Laboratory for Interdisciplinary Science. The clays itself come with different colours such as: blue, pink, red, green, yellow and can produce electricity to replace the wire when combining with hand crank generator that produced by the company.

Concept: Based from the brief, we know that the clays can produce electricity to replace wire. Because of that I decided to design the logo that represents electric clay using typeface called “Autarquica“ to look like a clay using different soft colours such as soft dark blue, soft red, soft blue, soft green, soft yellow and soft pink represent the colour of the clay. Other than that I made the lighting shape with soft yellow colour as part of the logo to represent electricity.