Nike

Type: Advertising

Client: Nike Company

Deliverables: Air Max shoe poster, Air Jordan shoe poster and Roshe Run shoe poster

Brief: Create 3 different posters to promote footwear of Nike Company. Nike is American foot wear company that focus selling alethic shoes, services and other sport equipments is firstly founded on January 25, 1964 in Oregon in Portland metropolitan area by Bill Bowerman and Phil Knight. At that time the name of the company is not “Nike” but it is called “Blue Ribbon Sports”. On May 30, 1971 the name officially become “Nike” means the Greek goddess of victory. Other than that the company also using the official logo inspired from the wings that we know as “swoosh logo” and with the trademark “Just Do It”.

Concept: For the Nike’s posters, I decided to design 3 different Nike’s shoe posters that are using Nike’s products such as: Air Max in the first poster, Air Jordan in the second poster and Roshe Run in the third poster with “cubism as a theme” to give the feeling of running, sports and athletic with the colours that based from Nike shoes colour.