Pocky Advertising

Type: Advertising

Client: Pocky, Glico Company

Deliverables: Billboard, bus stop transit advertising, street lamp poster or ambiance.

Brief: Create three different advertisings to promote Crystal Salty Pocky to public. Crystal Salty Pocky is a snack from Japan that has unique taste like crystal with minty taste. The snack itself consists of original chocolate stick that covered by crystal salt and sprinkled with sparkling salt and sugar. This product was produced by Glico Company.

Concept: For the concept of advertising to promote Crystal Salty Pocky to public, I decided to create 3 different advertisings such as: transit advertising bus stop, billboard advertising and street lamps advertising with the idea if you are eating the pocky you can feels like in a very cold places. For the typefaces of the tagline and website I decided to use font from “Calibri family” to make people can read easily because the typeface looks really strong and it suits with the pocky. For the colours I decided to use “Blueish” represents the colour of cold. Beside that I also used grey, light brown and dark brown represents the colour of the logo and the snack.