Alas

Type: Branding, marketing and advertising

Client: Alas Hotel and Resort

Deliverables: Stationaries, bus Stop, name-tag and pillow

Brief: Alas is a brand of the hotel that is located in a park and surrounded by wild animals and endangered animals such as, elephants, giraffes, zebras, camels and cheetahs. Alas consists of 5 main rooms. People can feel as if they are sleeping with animals and explore the wild. The name of “Alas” means jungle in Jawa language.

Concept: Based on the brief as we know that the hotel is offering guests to sleep with animals and explore the wild. For the logo I decided to create using palm leaf represents tropical and subtropical plant and negative space of an elephant represents one of the main animals inside Alas Hotel and Resort. The logo also using typeface “Galileo”. to give jungle feels and vibes. Next I for the colours I decided to use green represents the colour of the jungle and font, yellow represents the colour of palm leaf , white represents cleanliness and black represents font colour.