Sea Burger

Type: Branding

Client: Sea Burger Restaurant

Deliverables: Food stall, cutlery sets, vehicles, uniforms, stationary sets

Brief: Create a branding and other promotional materials for Sea Burger Restaurant. The burger itself has a unique ingredients. They all comes from the deep of the sea such as: fish, crab, snail, shell, octopus and seaweed.

Concept: As a reflection from the brief, for the branding I created the logo more memorable, attractive and eye-catching using some of the elements that combine together into octopus such as: burger bun, 2 fishes, octopus feet, and shell. All elements represent burger ingredients and the sea creatures. For the logo typeface I decided to use font called “Chaparral Pro” represents sea font. For the colours I used orange represents the colour of the burger and fish. Dark blue, blue and very light blue represents the colour of the sea.